I am tired of being told to like female characters.
Yes, I am going to judge male and female characters differently, I am going to be interested in a wider range of plotlines that feature male characters and, to be honest, I am going to like more male characters…
So according to Victoria’s Secret I can love my body if my waist is the size my thigh currently is, if I am 5’ 9”, if I have long slightly wavy brown or blonde hair, and if I am either white or one very specific shade of brown. Thanks for that, I’ll log that away.
Because sometimes these things get mislabeled, I checked to make sure that WAS Victoria’s Secret “I love my body” campaign, and yes… it is.
I suppose maybe their intent is simply “these models love their bodies so they buy our lingerie, if you buy our lingerie you are showing love for your body too”, but seriously, how out of touch do you have to be as an ad executive to think that showing one single body type for all the women saying “I love my body” is a good idea? >_>
Also, it doesn’t really encourage people to buy your lingerie, if anything it’d shame them into feeling bad about their bodies and not wanting to wear your lingerie.(I’m sad that the Dove ad doesn’t have any East Asian women in it though :( )
Edit: It’s been pointed out that “love my body” is about the “body” line of bra (which I’m sure wasn’t named by accident, but so you could have this type of advertising) but as I said above, it’s not about the intent, it’s about them using the language of “love my body” campaigns and that phrasing in general in such an ironic and yet unironic way. :\ It’s still hella problematic.
